Word of Mouth Marketing Campaigns and Promotions
As you know, it’s best if you start with a comprehensive word of mouth marketing strategy before conducting a word of mouth marketing campaign or promotion. Once you have your strategy in place, word of mouth can be applied to promoting your overall brand, your products and services, or specific promotional offers.
It’s important to remember that while word of mouth is a distinct and different discipline than traditional marketing, you can blend word of mouth tactics with other marketing campaign elements to create integrated marketing campaigns. For instance, your upcoming mortgage promotion may include a small newspaper ad campaign and some in-branch point-of-sale materials, as well as several word of mouth campaign elements.
Pricing
Typical comprehensive word of mouth marketing campaigns—from concept through execution—run in the $15k to $30k price range. Request an estimate for a custom quote.