Social Media Marketing
Social media has become a frequently discussed topic in the world of bank marketing and credit union marketing. Many people mistakenly assume social media is the one and only form of word of mouth marketing. While that’s not true, it can indeed be a very powerful component of a word of mouth marketing campaign.
At CBC and PSST!, our definition of social media is “web-based channels that facilitate interaction between people.” Simple as that. In other words, social media is about initiating, joining and fostering conversations that make the lives of participants better. It’s all about content.
While your bank or credit union may have specific short-term campaigns, a social media program is an ongoing effort—not a project. And of course, it is ideally part of a comprehensive word of mouth marketing strategy, and even more importantly, a solid brand strategy.
Authenticity is key in social media. And for that reason, a bank or credit union cannot really “outsource” social media efforts. What CBC and PSST! provide is planning, coaching and consulting to create a social media marketing plan, get it set up and started, and fine-tune it for ongoing maintenance.
The scope and complexity of social media projects varies greatly—please request a estimate to get a custom estimate for your needs.