Word of Mouth Marketing

What if you could get other people—your customers, members, employees, neighbors and the media—to do your marketing for you?

In any industry, word of mouth marketing is among the least understood and underutilized tools for marketing and building a business. For banks and credit unions, word of mouth marketing is extremely new, and offers a world of opportunity. That’s why CBC formed PSST! (www.psst-marketing.com), the world’s first and only word of mouth marketing agency dedicated exclusively to serving banks and credit unions. We offer:

What is word of mouth? We subscribe to the definition offered by the Word of Mouth Marketing Association (WOMMA): giving people a reason to talk about your products and services, and making it easier for that conversation to take place.

We believe word of mouth is a critical part of the experiential brand development process. It can both tell your story and prove your story. And perhaps most importantly, word of mouth marketing:

  • cuts through the clutter of traditional marketing
  • outsmarts your competition, rather than outspends them
  • creates a disproportionate amount of attention