http://www.creative-brand.com/bank-branding/the-value-of-who-cares Just another WordPress weblog Tue, 03 Apr 2012 17:00:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.creative-brand.com/bank-branding/the-value-of-who-cares/comment-page-1#comment-26 Integrated Brand » Blog Archive » Who Cares? Mon, 02 Jul 2007 18:13:52 +0000 http://creative-brand.com/2007/06/13/the-value-of-who-cares/#comment-26 [...] So many times I’ve heard people say, “It’s our great service”, or “our experience” when asked what differentiates a company. This blog calls BS on generic answers and is a good exercise for all of us to do when we are coming up with marketing claims. In a nutshell, keep asking “who cares?” until you get at a behavior or specific brand asset that somebody would actually care about. [...] [...] So many times I’ve heard people say, “It’s our great service”, or “our experience” when asked what differentiates a company. This blog calls BS on generic answers and is a good exercise for all of us to do when we are coming up with marketing claims. In a nutshell, keep asking “who cares?” until you get at a behavior or specific brand asset that somebody would actually care about. [...]

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