News
Jeff Stephens
CEO
Creative Brand Communications, Inc.
503-249-9363
jeff@creative-brand.com
CREATIVE BRAND COMMUNICATIONS DESIGNS AWARD WINNING LOGOS FOR LA FINANCIAL CREDIT UNION
LA Financial Credit Union youth account logos designed by CBC win gold at the MAC 2009 Awards
PORTLAND, OR, June 2, 2009 – Creative Brand Communications, Inc. (CBC), a full-service brand development and communications agency for forward-thinking financial institutions, is proud to announce that its logo design for LA Financial Credit Union's Green Accounts has won gold at the 2009 MAC Awards in the “Logo” category.
LA Financial Credit Union created Green Accounts for teens and young adults. The accounts are divided into “Apple Products and Services” for 13-17 year olds and “Lime Products and Services” for 18-27 year olds. “After naming the product categories (Apple and Lime) our main challenge was to create an identity that would resonate across such a wide age group. After all, 13 and 27 year olds are at very different places in life. Green Accounts accomplishes this without repeating any stereotypical youth marketing cliches,” says Jeff Stephens, CEO of Creative Brand Communications, “The response to the campaign, which included a microsite, marketing materials and branch posters, has been overwhelmingly positive and LA Financial Credit Union has well exceeded its marketing goals for Green Accounts.”
The Marketing Association of Credit Union's annual awards competition judges creative work for credit unions across a wide variety of categories. Gold, silver and bronze medals are awarded to credit unions and their agencies in five different asset divisions. Visit the Green Accounts microsite to see CBC's award-winning logos.
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About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit www.creative-brand.com for more information.
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