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Casey Boggs
Creative Brand Communications, Inc.
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CREATIVE BRAND COMMUNICATIONS UNVEILS NEW BRAND IDENTITY FOR INCOMMONS BANK
Texas bank adopts new name, logo, Web site, public relations and bank environment to strengthen brand
PORTLAND, OR, May 5, 2008 – Creative Brand Communications, Inc. (CBC), a full-service multi-sensory marketing and experiential brand development agency specializing in building brands for forward-thinking banks, recently completed a major branding initiative of Mexia, Texas-based Incommons Bank.
This month, Incommons Bank—previously First National Bank of Mexia, Bank of Fairfield and Bank of Coolidge—officially introduced its new name, logo, Web site, and will soon unveil new branch environments for each of location, all of which were developed by CBC. Incommons Bank also tapped CBC for public relations support to help the bank strategically tell its story.
“We are honored to lead this extensive branding transformation for such a progressive thinking financial institution as Incommons Bank,” says Jeff Stephens, CEO of CBC. “Everyone at Incommons Bank was open to the new branding initiatives that will ultimately help the bank better prove their story.”
CBC's strategic partner, Market Insights of Chicago, was also instrumental in developing the market growth strategies and key differentiators for the bank, prior to and throughout CBC's work with the bank.
“CBC and Market Insights were able to very effectively and efficiently really discover what makes us tick,” says Incommons Bank President and CEO Greg Stubbs. “They took our company's soul and have built a brand presence for us that not only strongly differentiates us in our markets, but has also energized and inspired our employees and community.”
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About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit www.creative-brand.com for more information.
About Incommons Bank
Serving its community since 1882, Incommons Bank is headquartered in Mexia, TX, with locations Mexia, Fairfield, Coolidge and Waco (opening in 2009). More information is available at www.incommonsbank.com and (254) 562-3821.
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