be yourself better than ever.
Branding is about taking who you already are and proving it in every interaction—through sight, smell, sound, taste or otherwise—because everything shapes the experience, and either proves or disproves the story.
What we do best
CBC enables audacious financial institutions, like Umpqua Bank, to be their brands through bold, strategic marketing experiences.
Irreverence toward rules
Yes, we know banking. But don't ever call us bankers. We understand financial institutions enough to know that following the rules gets you nowhere fast. Truth is, your customers don't care about rules. They just want to be treated to an amazing experience each and every time they make contact with you.
That's why we show no regard for conventional thinking. In fact, we're consciously unaware of the rules—in our industry and yours. It's how we develop marketing and branding ideas that have depth beyond aesthetics and traditional media.
Uncomfortable is good
Our ideas will push you out of your comfort zone. That's what you pay us for. Both in the ideas we present as well as the fact that we solely work toward your business objectives, not in fulfilling commodities like brochures and ads.
And if that's unsettling to you, no problem. What we do isn't for everyone.
Not for the faint-of-heart
CBC clients have the moxie to take ongoing action that serves the brand and proves the story. Our strategic counsel is brutally honest and direct, and it's not necessarily what you may want to hear—but it's always in your best interest. After all, are you looking for us to propose the best solution, or the requested solution? We're partners, not vendors.
Your never-ending story
There's only one time you can stop thinking about your brand and your marketing: when you shut your doors forever. Being your brand and proving your story is an ongoing effort, not a project. Commit now forever. We'll hold you to it.
Touch Points: Bank and credit union marketing and branding
FAQ: Bank and credit union marketing and branding
Experts: Bank and credit union marketing and branding
Clients: Bank and credit union marketing and branding
CBC Insights: Bank and credit union marketing and branding
Industry Insights: Bank and credit union marketing and branding
The Story Blog: Bank and credit union marketing and branding
Contact: Bank and credit union marketing and branding
Estimate Request: Bank and credit union marketing and branding
Fundamentals of Multi-Sensory Marketing: Bank and credit union marketing and branding
Philosophy: Bank and credit union marketing and branding