FAQ
Frequently asked questions frequently annoy us. But in this case, they'll help us determine whether you're a great company that understands branding or just a poser.
What does CBC stand for?
We stand for a lot of things. Bank and credit union brands that can be experienced. Progressive thinking. Community giving. Mostly we stand for Creative Brand Communications—the brand development and marketing agency for progressive banks and credit unions, known for its utter disregard for conventional wisdom and absolute regard for powerful thinkers.
What is CBC's industry focus?
Banks, credit unions and other financial services first. Other companies interested in thinking big are welcome to apply also.
What does it take to be a CBC client?
Good old-fashioned guts. Big thinking. A willingness to get out of your comfort zone. A taste and pocketbook for top-shelf services.
Is there an application process to become a CBC client?
Of course there is. Prove you mean business.
What makes you so good at what you do?
We've learned from the best companies in the game, like Umpqua Bank—companies that don't stop at good enough. Companies that prove their story everyday. Combine that caliber of a company with our no-constraints, no-rules mentality and we'll generate powerful bank marketing and branding ideas all day long.
Do we need a million-dollar budget to prove my story?
Not necessarily. But you can't be cheap either. Amazing ideas aren't free, but they're often cheaper than traditional mass media.
What are your pet peeves?
There are about 10,000 things that irk us about traditional bank and credit union marketing and branding thinking. Here's our top five of all time:
- Narrow thinking that perpetuates statements like “I just need a brochure.”
- One-off executions before brand and marketing strategy.
- Cheesy ads with meaningless, cliche statements about service, community and people.
- CEOs who aren't involved in brand decisions.
- Clients that are scared to try anything remotely new.
Question: Where can I see your work?
Answer: CBC work is not only seen, it's experienced. Please don't forget that. But to answer your question, browse the images of the "marketing builds brands" page for a quick snapshot, or delve deeper to understand all the project intricacies within our library of Diaries of a Business Challenge.
Umpqua Bank Case Study: Making Bank Products Relevant in Retail Space
Cascade Community Credit Union Case Study: Staking Claim to an Identity
California Coast Credit Union Case Study: Creating Experience for Young Credit Union Members
Otherwise, get in touch with us.
Touch Points: Bank and credit union marketing and branding
FAQ: Bank and credit union marketing and branding
Experts: Bank and credit union marketing and branding
Clients: Bank and credit union marketing and branding
CBC Insights: Bank and credit union marketing and branding
Industry Insights: Bank and credit union marketing and branding
The Story Blog: Bank and credit union marketing and branding
Contact: Bank and credit union marketing and branding
Estimate Request: Bank and credit union marketing and branding
Fundamentals of Multi-Sensory Marketing: Bank and credit union marketing and branding
Philosophy: Bank and credit union marketing and branding