CBC Position Papers

What is a position paper? It’s kind of like a white paper, but with more opinion:  CBC style. In our position papers, we offer an in-depth analysis and statement of opinion on topics critical to financial services marketing and branding, all from the perspective of experiential brand development and word of mouth marketing.

Fill out the form to the right to access CBC’s position papers >>

Currently available position papers include:

• Bottling the Buzz: Harnessing Word of Mouth Marketing to Beat the Competition
• The Decommoditization Manifesto: Part 1