Marketing Promotions and Advertising Campaigns

With the banking industry’s longstanding focus on traditional media, marketing promotions and advertising campaigns are often among the most frequently used means to tell the story, and can become a powerful way of developing an experiential brand.

Whether you’re calling it an “image campaign” or a “product promotion,” a marketing campaign is always most effective when it is based on a solid marketing strategy which builds off the bank or credit union’s brand strategy. CBC believes in integrated marketing campaigns that include a combination of a wide range of media. CBC campaigns often include a mix of print advertising, online marketing, social media, word of mouth marketing, direct mail and in-branch point-of-sale materials. Not surprisingly, we also strongly advocate for developing campaigns with an experiential, multi-sensory flair. And yes, we’re capable of creating TV and radio spots as well, when it makes sense for the campaign strategy.

We believe the best place to start is not in front of design software. We start with a strong campaign strategy and a high-level creative concept to support the strategy. Only after the strategy and concept have been approved by both our teams and yours, do we pick up the creative tools and start executing.

Pricing
CBC fees for a typical integrated campaign are $15k to $30k. Of course each project is completely unique—please request an estimate for a custom quote.