Your bank or credit union’s brand identity isn’t the entire brand itself, but it’s sure an important part. We start by ensuring you’ve got a solid brand strategy in place—without an experiential brand strategy, your brand identity will just be a pretty picture.
With a grounded, differentiated brand strategy in place, your identity becomes the items that people associate with you, like your name, logo, tagline and other graphic assets of your visual library. CBC can lead you through all of these items.
Naming and Logos
Whether you’re starting a de novo bank and need an identity from scratch or you’re a credit union changing your existing name, the development of your new logomark and name is a process with plenty of challenges and pitfalls, as well as opportunities. CBC uses a concept development process to generate a handful of focused, strategically sound solutions.
A great tagline is a creative expression of your positioning statement. It leaves a single solitary message in the mind of the reader, and tells that reader exactly how to think of you. At CBC we believe a great tagline doesn’t sound like corporate marketing jargon or fluff—it’s a simple statement in plain, everyday English the reader understands immediately. CBC develops taglines that stand out from the trite corporate speak your competitors are using.
Many bank and credit union brands have a very limited toolbox of visual elements to work with. Much like cooking is extremely limited when you only have milk and eggs, designing a vibrant brand is challenging with only PMS 353, PMS 112 and the Arial typeface. From patterns and textures to specific imagery styles (color photos, illustrations, etc.) to typography and even shapes, your library of graphic assets deserves depth. CBC develops extended libraries of graphic assets that not only better convey the brand, but also keep it fresh and alive.
Fees for most CBC brand identity projects are in the $15k to $25k range. Please request an estimate to get a custom estimate.