Marketing Strategy: Banks and Credit Unions
There’s a reason you came to visit us. And we know what’s on your mind:
“The return on our marketing is decreasing.”
“Marketing has just gotten too expensive.”
“We are getting lost in the clutter of all the advertisers.”
“Our marketing only attracts rate shoppers.”
“We need to increase our share-of-wallet badly.”
“We need to differentiate and tell our story better.”
Most likely, the problem is you’re lacking a strong marketing strategy, and probably an overall brand strategy to back it up.
Can CBC help? Absolutely—assuming you’re willing to think differently than the average bank or credit union. Based on our approach, your marketing strategy should engage by talking with people, not at them. It should be an extension of the brand development process, not just a cosmetic wrapper displayed in the community newspaper.
Most CBC marketing strategy engagements fall in the $15k to $25k range. Request an estimate to get a specific estimate based on your situation.