At the heart of nearly every branding challenge lives an even more fundamental issue: internal culture. Our clients often tell us:
“Our staff is not engaged.”
“Cross-sell ratios are terrible—staff resists our sales culture.”
“How can we be sure staff will get on board with our culture and strategies?”
A strong differentiated brand doesn’t start with a flashy ad campaign—it starts with internal alignment about the culture. What percentage of your staff can answer the question “what is our company’s brand story all about?” clearly and concisely? Our guess: 0-5%. You must first rally your staff around a single unifying idea: your brand story.
That’s why the CBC experiential brand development process starts with a step critical to developing strong internal culture: finding the story. Skipping ahead to any kind of cultural initiative, branding campaign or new marketing strategy without first doing an excellent job of finding the story is a recipe for disaster.
Want to work with CBC on developing a strong internal culture? Understand in advance, we don’t sell a pre-packaged “sales culture” program. Instead, we help your company rediscover what truly gets it fired up, and help rally around that focus. Still interested? Then let’s talk—contact CBC.
Our culture consulting engagements vary greatly from client to client. Request an estimate to get a specific estimate based on your situation.