CBC to Provide Brand Development to Enterprise Cascadia

Financial services consultancy to apply branding expertise to community development financial institution

PORTLAND, OR, March 15, 2011―Creative Brand Communications (CBC) announced it has begun work with Enterprise Cascadia, a leading community development financial institution in the Pacific Northwest.

“After years of being associated with the ShoreBank brand, Enterprise Cascadia now has an opportunity to develop a strong, independent brand that better reflects the work it does,” says Jeff Stephens, CEO of Creative Brand Communications. “Their story is an impressive one, and they have had a great deal of impact on communities throughout the Pacific Northwest. We’re excited to help them convey that story more powerfully.”

Applying its well-known approach to brand development, Finding, Telling and Proving the Story, CBC will lead Enterprise Cascadia through the branding process to help the organization refine its ability to articulate its story–and communicate that story through words, pictures and most importantly, actions.

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About Enterprise Cascadia: Enterprise Cascadia is a certified non-profit Community Development Financial Institution serving urban and rural communities of Oregon and Washington. Enterprise strengthens family, ecological and economic resilience through consulting, financial and business assistance to entrepreneurs, non-profits and others that deliver economic, social and/or environmental benefits to local communities and the larger region. Visit www.sbpac.com for more information.

About Creative Brand Communications: CBC is the leading brand engagement consultancy for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about.  CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit www.creative-brand.com for more information.