CBC Delivers Word of Mouth Marketing Program to Home Savings

Banking word of mouth marketing experts develop custom program

PORTLAND, OR, October 1, 2010―Creative Brand Communications (CBC) and its subsidiary PSST! Word of Mouth Marketing for Banks and Credit Unions has delivered a custom word of mouth marketing program to Youngstown, Ohio-based Home Savings.

“Home Savings has a century-plus history of serving the Youngstown community and surrounding areas, and as such as has developed strong word of mouth,” says Jeff Stephens, Creative Brand Communications founder and CEO. “The plan we’ve developed is meant to mobilize this word of mouth and gain the bank a disproportionate amount of attention for the good work it does.”

Home Savings has over 30 branches and approximately $2.3 billion in assets.

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About Creative Brand Communications
CBC is the leading brand engagement consultancy for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about.  CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit www.creative-brand.com for more information.

About PSST!
PSST! Is the world’s first and only word of mouth marketing consultancy specializing exclusively in creating word of mouth for banks and credit unions. The company provides word of mouth marketing strategy, word of mouth marketing campaigns, and social media consulting. PSST! Is the brainchild of Creative Brand Communications, the leading brand engagement consultancy for the financial services industry. Visit www.psst-marketing.com for more information.