Earlier this month, to address all the rumors and speculation, White House hopeful Barack Obama launched the “Fight the Smears” Website in an innovative attempt to protect his personal brand.
Not too shabby, Mr. Politician. Way to not only realize you are a brand, but extra props to you for knowing you’ve got to feed that brand and protect it. Plus, you get extra points for having a “Spread the Word” button under each “Truth” that empowers your audience to get involved in protecting that brand. Giving them the ability to easily share information spurs talk about the website and Obama. Voila, word of mouth marketing at its best.
(It seems the democratic candidate has been reading Andy Sernovitz’s blog: “The online conversation has already started. People are talking about you. LOTS of people are talking about you. There is no way to protect or promote your brand unless you join the conversation.”)
Often times to explain what a brand is, we CBC’ers say they’re a lot like people. Well, this man Barack Obama is a lot like a brand.
For more on brand Barack, check out Fast Company’s article, The Brand Called Obama
Hey Barack, what do you say we tag-team a brand discovery session sometime?
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Thought you might like to see this: http://www.neurosciencemarketing.com/blog/articles/fight-the-smears.htm
Very interesting indeed–thanks for sharing this Ron. I continue to be impressed by your reading list, as well. I hadn’t heard of neurosciencemarketing.com before, but I may have to add it to my Google Reader!