Have you taken a moment to check out our new website, www.CDFIbrand.com? It’s the first and only blog covering all the branding and marketing topics relevant to community development financial institutions. Here are some of our great recent posts–check them out!
Introduction to Word of Mouth Marketing for CDFIs
CDFI Brand Awareness vs. Brand Clarity
Is ‘Marketing’ a Bad Word to CDFIs?
We are excited to release a new white paper today, in collaboration with our partner firm Clientific, called “The Affluent Branding Cookbook.” The white paper is available for free instant download at www.creative-brand.com/cookbook and www.clientific.net/cookbook.
In the Affluent Branding Cookbook, authors Jeff Stephens (CBC CEO) and JP Nicols (Clientific CEO) discuss nine unique and challenging issues that financial companies–from wealth management firms to banks and credit unions with investment products–face when branding themselves for the affluent market, including:
- You Are (Probably) Not Your Client
- Your Brand Positioning Is Too Similar To Your Competition’s
Jeff and JP propose solutions to these challenges, and offer discussion about best practices and keys to success.
Jeff Says: “The affluent market segment offers so much branding potential to wealth management firms, but it takes a strong understanding of brand, differentiation and segmentation to really get the most out of the market and avoid commoditization.”
JP Says: “Financial institutions of all sizes are increasing their emphasis on affluent clients, and over the course of our careers, we have seen a lot of examples of what works and what doesn’t in reaching these clients. We believe this is a timely and important topic for financial marketers.”
Download The Affluent Branding Cookbook today!