I recently went to Walt Disney World for the first time, and despite the hotter than Hades temperatures and the ride-closing lightening storms, it was a ton of fun. And you know what the most fun part of my day was? Mickey’s PhilharMagic 3D movie.
Now, don’t get me wrong, Splash Mountain and Big Thunder Mountain Railroad were fun and thrilling, but it was Mickey’s PhilharMagic that delivered the best, most complete experience of the day.
It’s a 3D movie, so there was the fun of having objects seem to fly out right in front of me. But the best parts were the non-visual aspects, like getting spritzed with water when a bucket was tipped over, smelling the freshly baked dinner offered up by Beauty and the Beast’s Lumiere and friends, or feeling the rushing wind on my face as Donald Duck flew on a magic carpet over the streets of Aladdin’s Agrabah.
It was a truly multi-sensory experience that enhanced the feeling of being in the midst of the action taking place all around me.
I know we’ve been saying this for years, but there are so many opportunities to enhance the visual aspects of your bank marketing or credit union marketing efforts – you can’t limit yourself to just one sense.
Find a way to add just one additional sense into your next product promotion and see how much more connected to your message your bank or credit union. Disney is one of the most experiential brands out there, what hints can you take from them to improve your environmental design?
{ 2 comments… read them below or add one }
Totally agree with Mickey’s PhilharMagic as your #1 pick. And you’re right …. there is something special when all the cylinders are firing at once. It would be great for all brands to capture that level of excitement and experience.
thanks James – I’m glad to hear I’m not the only adult impressed by the PhilharMagic experience!