A few weeks ago, to prove its story of being an environmentally conscious grocer, Zupan’s Markets advocated customers just say no to paper and plastic bags and just say yes to one of the 10,000 free Earthwise reusable bags they gave away.
Excellent work, Zupan’s. You did something good for the environment and good for the brand. Scrooge-like brands take note: Tis’ always the season of giving when you’ve got a story to prove.
