Oh how I wish my bank would stage something like this. The long and boring waits to speak with a loan officer would be so much more tolerable.
Lastminute.com – a site offering cheap city breaks and last minute trips – knows how to make the most of having a large captive audience of disgruntled travelers. By the looks of it, a television commercial would probably make these people’s eyes glaze over, so why not offer them something a little more valuable? Such as… experiential marketing that is both entertaining and gets the Lastminute.com message across. Enter live broadway musical advertising at London’s Stanstead Airport!
Wouldn’t it be incredible to see your bank marketing itself in a similar way at a trade show? Hopefully young service providers such at Mint or Wesabe will take the lead with some innovative, experiential marketing tactics.