Trick question. Answer: All the time.
Because everything–especially your people–are either always proving your story…or disproving it. There’s no middle ground. It’s a concept at CBC that we call “neutral is negative.” If something is not proving your story, it’s disproving your story. Simple as that.
I just read an interesting and insightful post at a cool blog called More Than a Living, in which they were talking about how even your former employees are part of your brand. It’s a timely thought for us at CBC, too, as we say goodbye to Carl after a couple great years of service, and proving the CBC story. Check out the post.
{ 1 comment… read it below or add one }
Thank you very much for the mention! Glad to hear that this struck a chord.
I’m always amazed at how short-term hiring objectives tend to be (for both employees and organizations), especially in terms of furthering the respective brand of each participant.
In my opinion, the soon-to-be-hired has an equal responsibility in ensuring that the corporate brand is in line with her/his personal brand.