Friday, September 19 was national PARK(ing) Day 2008, “a one-day, global event…where artists, activists, and citizens collaborate to temporarily transform metered parking spots into “PARK(ing)” spaces: temporary public parks.”
The event started a few years ago in San Francisco by an artist collective group called Rebar, who sought to transform a metered parking space into an area for “art, activism and cultural expression.” By transforming metered parking spaces into temporary parks, they provide open spaces in the middle of city blocks, allowing for expression and interaction.
What a cool guerrilla marketing idea! I love the fact that they are taking the mundane, boring and obvious and recreating it into something unique, exciting and purposeful.
There are so many everyday experiences that we take for granted that could be transformed into something different and memorable – especially within banks and credit unions. Why do stanchions have to be velvet ropes on metal stands? If your story is about being an old-fashioned, small town bank or credit union, why not make stanchions that look like a white picket fence?
Look at your bank’s branch or marketing materials through fresh eyes and search for opportunities to transform the ordinary into something experiential and brand-centric. Who knows, if your bank brand is about being green, maybe you should set up a park in your parking lot!
