Comments on: Know how to use your bank technology http://www.creative-brand.com/bank-branding/know-how-to-use-your-bank-technology Just another WordPress weblog Wed, 30 Jun 2010 21:58:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Colin Henderson http://www.creative-brand.com/bank-branding/know-how-to-use-your-bank-technology/comment-page-1#comment-63 Colin Henderson Fri, 09 May 2008 22:37:07 +0000 http://creative-brand.com/2008/05/06/know-how-to-use-your-bank-technology/#comment-63 First off, thanks for stopping by on twitter and commenting. My headline "How not to listen to marketing advice" was strong now that I look at it, and perhaps glossed over my main point. There are lots of conversations going on about our companies, and to embrace them is the right thing to so. My concern in the post above (maybe I misunderstood) was the thought that a valid conversation about something bad could be glossed over with brand messaging. I admire the concept of live stuff in the branch, and to engage the staff in that as a conversation could be powerful. Anyhow, thanks again Colin First off, thanks for stopping by on twitter and commenting. My headline “How not to listen to marketing advice” was strong now that I look at it, and perhaps glossed over my main point.

There are lots of conversations going on about our companies, and to embrace them is the right thing to so. My concern in the post above (maybe I misunderstood) was the thought that a valid conversation about something bad could be glossed over with brand messaging. I admire the concept of live stuff in the branch, and to engage the staff in that as a conversation could be powerful.

Anyhow, thanks again

Colin

]]> By: Jeff Stephens http://www.creative-brand.com/bank-branding/know-how-to-use-your-bank-technology/comment-page-1#comment-62 Jeff Stephens Fri, 09 May 2008 22:18:17 +0000 http://creative-brand.com/2008/05/06/know-how-to-use-your-bank-technology/#comment-62 I definitely see the same type of thing happen with all sorts of "bandwagon" issues for banks and credit unions. Like coin counters, for instance. It seems like because one bank got some notoriety for having coin counters, now all bank and credit union marketers seem to think that's the silver bullet, so they jump on the bandwagon. I see the LCD screen thing the same way. I definitely see the same type of thing happen with all sorts of “bandwagon” issues for banks and credit unions. Like coin counters, for instance. It seems like because one bank got some notoriety for having coin counters, now all bank and credit union marketers seem to think that’s the silver bullet, so they jump on the bandwagon. I see the LCD screen thing the same way.

]]> By: Maija Klarin http://www.creative-brand.com/bank-branding/know-how-to-use-your-bank-technology/comment-page-1#comment-61 Maija Klarin Fri, 09 May 2008 17:47:37 +0000 http://creative-brand.com/2008/05/06/know-how-to-use-your-bank-technology/#comment-61 Indeed, the central issue here is not the stock price event. The main message of my post was that many banks adopt new technology but don't use it to enhance their brand experience. For example, there are many things my bank could have played on their LCD monitors that would have been more brand-centric than CNN or BBC. I felt like they were missing a key opportunity to improve the customer experience in their branch (especially considering how much money they had invested in those screens). Indeed, the central issue here is not the stock price event. The main message of my post was that many banks adopt new technology but don’t use it to enhance their brand experience. For example, there are many things my bank could have played on their LCD monitors that would have been more brand-centric than CNN or BBC. I felt like they were missing a key opportunity to improve the customer experience in their branch (especially considering how much money they had invested in those screens).

]]> By: How not to listen to marketing advice « The Bankwatch http://www.creative-brand.com/bank-branding/know-how-to-use-your-bank-technology/comment-page-1#comment-60 How not to listen to marketing advice « The Bankwatch Thu, 08 May 2008 23:40:27 +0000 http://creative-brand.com/2008/05/06/know-how-to-use-your-bank-technology/#comment-60 [...] The Story » Blog Archive » Know how to use your bank technology During the summarization of that day’s stock market activities, a newsflash came up in gigantic letters stating that my bank’s stock prices had dropped significantly. To say the least, that’s probably not what the bank wants to broadcast in its own branches. [...] [...] The Story » Blog Archive » Know how to use your bank technology During the summarization of that day’s stock market activities, a newsflash came up in gigantic letters stating that my bank’s stock prices had dropped significantly. To say the least, that’s probably not what the bank wants to broadcast in its own branches. [...]

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