Exclusive recession interest rate! Limited time only!

by Creative Brand Communications on May 9, 2008

I’m just waiting to see a bank or credit union use this headline. Hey, I wouldn’t put it past anyone. After all, other businesses are advertising recession specials and economic stimulus sales. I hope my bank doesn’t, because a) it would have nothing to do with their brand, and b) competing on rates wouldn’t diversify them from other banks.

On the flip side, check out Gray’s Papaya, a NY hot-dog place whose brand has become almost as well known for their recession special as it has for their fruit drinks and dogs.

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