Comments on: Amusing, Yet Disturbing, Issue 1 http://www.creative-brand.com/bank-branding/amusing-yet-disturbing-issue-1 Just another WordPress weblog Wed, 30 Jun 2010 21:58:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Brady Walen http://www.creative-brand.com/bank-branding/amusing-yet-disturbing-issue-1/comment-page-1#comment-75 Brady Walen Fri, 30 May 2008 18:49:18 +0000 http://creative-brand.com/2008/05/29/amusing-yet-disturbing-issue-1/#comment-75 It's amazing that while some marketers are looking for ways to stand apart from other institutions, others are simply looking to follow or copy another institution's marketing efforts. And it's not just script for radio spots; it's collateral, print ads, websites, newsletters, etc. We saw a similar situation recently where one institution had the same website as one of their competitors: same layout, same content, same copy - the web developer had simply changed the logo, background color and institution's name. It’s amazing that while some marketers are looking for ways to stand apart from other institutions, others are simply looking to follow or copy another institution’s marketing efforts. And it’s not just script for radio spots; it’s collateral, print ads, websites, newsletters, etc.

We saw a similar situation recently where one institution had the same website as one of their competitors: same layout, same content, same copy – the web developer had simply changed the logo, background color and institution’s name.

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