Apparently so fun it gets people dancing, at least in these spots, which are part of the bank’s “Save with Regions” campaign. The campaign promotes financial products for beginner, intermediate and advanced savers. I like this breakdown, which not all banks do, because the savings options that are appropriate for a retiree are probably not going to be the best for a recent college graduate.
In addition to three spots (“Center Stage“, “Family Time” and “Good for Business“), the campaign also boasts a microsite, online advertising, new ATM screens and redone branches.
The bicycle theme and use of green as a prominent color make me think that Regions Bank is trying to brand themselves as sustainable and eco-friendly… or at least relate to that particular crowd. It’s not overtly stated anywhere, but the imagery, along with the “savings tips” that emphasize conserving resources, definitely give this impression.
In my opinion, other positives about this campaign include: emphasizing the positive (aka, no reference to the recession) and showing “savings” as a tangible product. The spots may be a little overly exuberant, but they are still a refreshing break from bank marketing that plays upon people’s fears or negative stereotypes.
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