In addition to challenging notions of what a successful business model is and being known for cutting-edge, award winning design, Good Magazine makes good charts.
The bi-monthly rag has really impressed me with it’s ability to create beautiful charts and graphs, something the magazine calls “transparencies” on their site.
As we in the financial services industry know all too well, sometimes you just have to share statistics, numbers, data and rates in your marketing materials. These cold hard facts often challenge us to dig deep into our creative vaults to find ways to make them interesting and stimulating to viewers.
I think we all can take inspiration from the innovative, bold and eye-catching graphics that Good Magazine has been making. Not-so-interesting statistics are presented in creative ways that truly illustrate the bottom line the research has unveiled. My hope is that us bank marketers can be inspired to think outside the box the next time we create a rate sheet. I know I am.
