What Business Results Can You Expect From Creating Engagement?
What Business Results Can You Expect From Creating Engagement? Understandably, one of the big questions that arise when banks and credit unions consider brand development initiatives is, “how are we going to know if it worked, and how will it impact our bottom line?” When you strengthen your brand and create greater engagement with employees and customers/members, you can expect certain outcomes. Here's an overview: Growth doesn't necessarily mean increasing size...at least at first Contrary to popular belief, creating greater brand engagement is not primarily a ploy to grow the size of your bank or credit union. Engagement is about sincerity and ...
The Decommoditization Manifesto: Part 1
Does it often feel like the consumer has all the power? In a world of commoditized financial products and homogeneous options, they do. In The Decommoditization Manifesto: Part 1, you will learn how to create an experience at your bank or credit union for which there is no alternative. Fill out the form to the right to access the position paper >>.
Financial Branding and Marketing Webinars
We're passionate evangelists for experiential brand development, innovative marketing strategies and word of mouth marketing. That's why we offer quarterly webinars for bank and credit union presidents, CEOs and directors of marketing. Our one-hour webinars are a great way to pick up some fresh ideas, and keep learning. Upcoming Webinars The next webinar will be announced shortly--stay tuned! Past Webinars Brand Engagement: The Holy Grail for Banks and Credit Unions View complete audio and video on Slideshare.net View the presentation slides (PDF) Webinar Overview Brand engagement is the missing link for most banks and credit unions, preventing them achieving the success they are capable of. While certain companies ...
Case Study Craft 3
Download the PDF Diary of a Business Problem Company: Enterprise Cascadia (now Craft3) Base: Ilwaco, Washington Business:Non-Profit Community Development Financial Institution (CDFI) Business Problem Since it's founding in 1995, Enterprise Cascadia had always been closely tied to Chicago-based ShoreBank Corporation, one of its co-founders. As the non-profit west coast outpost of ShoreBank, Enterprise Cascadia's brand identity and industry reputation had consequently been closely tied to that of its parent. Through the years, the company’s' name changed repeatedly as it grew, evolved, and merged with other organizations—resulting in a great deal of brand confusion. In 2010, Enterprise Cascadia experienced two major influences that initiated a brand development effort: the well-publicized failure of ...
Brand Engagement and Marketing Strategy for Banks and Credit Unions
CBC is the leading brand engagement consultancy for the financial services industry. We help entrepreneurial banks and credit unions stop being commodities by creating companies that customers and employees truly care about.
We provide:
