What Business Results Can You Expect From Creating Engagement?
What Business Results Can You Expect From Creating Engagement? Understandably, one of the big questions that arise when banks and credit unions consider brand development initiatives is, “how are we going to know if it worked, and how will it impact our bottom line?” When you strengthen your brand and create greater engagement with employees and customers/members, you can expect certain outcomes. Here's an overview: Growth doesn't necessarily mean increasing size...at least at first Contrary to popular belief, creating greater brand engagement is not primarily a ploy to grow the size of your bank or credit union. Engagement is about sincerity and ...
The Decommoditization Manifesto: Part 1
Does it often feel like the consumer has all the power? In a world of commoditized financial products and homogeneous options, they do. In The Decommoditization Manifesto: Part 1, you will learn how to create an experience at your bank or credit union for which there is no alternative. Fill out the form to the right to access the position paper >>.
Free Download — The Affluent Branding Cookbook
Thank you for your interest in our white paper, "The Affluent Brand Cookbook". It is available for instant free download right now--just complete the form the right and you will be able to download the white paper immediately! Excerpt The Affluent Branding Cookbook As financial institutions of all sizes place continued emphasis on profitability at the client level, it is understandable that affluent client segments are increasingly attractive. However, we believe that many financial institutions grossly underestimate the unique challenges of successfully upscaling their efforts. If you are experienced at servicing high net worth clients, you may still find this guide useful, but it ...
At CBC, we love CDFIs! We use our deep experience in financial services branding and marketing to help CDFIs build strong, engaging brands. Please visit our CDFI branding marketing website at www.cdfibrand.com CDFI Branding and Marketing Resources Free White Paper: "The 7 Special Challenges of Branding For Community Development Financial Institutions—And What to Do About Them [Constructive Feedback From A Passionate, Concerned Newcomer]" CDFI Branding Case Study: Enterprise Cascadia (Craft3) Blog posts about CDFI branding and marketing
Brand Engagement and Marketing Strategy for Banks and Credit Unions
CBC is the leading brand engagement consultancy for the financial services industry. We help entrepreneurial banks and credit unions stop being commodities by creating companies that customers and employees truly care about.