What Business Results Can You Expect From Creating Engagement?
What Business Results Can You Expect From Creating Engagement? Understandably, one of the big questions that arise when banks and credit unions consider brand development initiatives is, “how are we going to know if it worked, and how will it impact our bottom line?” When you strengthen your brand and create greater engagement with employees and customers/members, you can expect certain outcomes. Here's an overview: Growth doesn't necessarily mean increasing size...at least at first Contrary to popular belief, creating greater brand engagement is not primarily a ploy to grow the size of your bank or credit union. Engagement is about sincerity and ...
The Decommoditization Manifesto: Part 1
Does it often feel like the consumer has all the power? In a world of commoditized financial products and homogeneous options, they do. In The Decommoditization Manifesto: Part 1, you will learn how to create an experience at your bank or credit union for which there is no alternative. Fill out the form to the right to access the position paper >>.
Case Study Craft 3
Download the PDF Diary of a Business Problem Company: Enterprise Cascadia (now Craft3) Base: Ilwaco, Washington Business:Non-Profit Community Development Financial Institution (CDFI) Business Problem Since it's founding in 1995, Enterprise Cascadia had always been closely tied to Chicago-based ShoreBank Corporation, one of its co-founders. As the non-profit west coast outpost of ShoreBank, Enterprise Cascadia's brand identity and industry reputation had consequently been closely tied to that of its parent. Through the years, the company’s' name changed repeatedly as it grew, evolved, and merged with other organizations—resulting in a great deal of brand confusion. In 2010, Enterprise Cascadia experienced two major influences that initiated a brand development effort: the well-publicized failure of ...
CDFI Branding
At CBC, we love CDFIs! We use our deep experience in financial services branding and marketing to help CDFIs build strong, engaging brands. Please visit our CDFI branding marketing website at www.cdfibrand.com CDFI Branding and Marketing Resources Free White Paper: "The 7 Special Challenges of Branding For Community Development Financial Institutions—And What to Do About Them [Constructive Feedback From A Passionate, Concerned Newcomer]" CDFI Branding Case Study: Enterprise Cascadia (Craft3) Blog posts about CDFI branding and marketing
Brand Engagement and Marketing Strategy for Banks and Credit Unions
CBC is the leading brand engagement consultancy for the financial services industry. We help entrepreneurial banks and credit unions stop being commodities by creating companies that customers and employees truly care about.
We provide:
